Wednesday, October 27, 2010

Jugend Magazine






Jugend was a munich based magazine that got its start in 1896 form the philosopher/artist George Hirth. The name comes from a term meaning youth and was taken from a magazine called "Die Jugend". The magazine held two distinct chapters. Before 1900 the style of the publication was laced with floral patterns and a strong influence from Japanese prints. After 1900 there was a strong leaning towards a more abstract form of artwork. The strong strokes and stringy lines were what gave birth to art nouveau in the early 1900's The magazine had a long run of publishing that lasted until the year 1914. The world wars and the extreme devastation they caused in Germany were to blame for the magazine's eventual demise. The artwork and the contributing artists that Jugend helped foster were capacious. Artists such as the overtly sensual Aubrey Beardsley had work in the periodical.The ever popular Gustav Klimt,who painted such pieces as the kiss and The Beethoven Frieze used the publication as a forum for his secession from the traditional Vienna Künstlerhaus which was the traditional art school of the time. The aspect of Jugend magazine that set it apart from other publications of the time was that it employed a high level of graphic design and also yielded four stronf fonts in the jugend style, or "Jugendstil". Those four fonts were Jugend, Campobello,Munich, and Phaeton. The integration of type style into the artwork was not necessarily a trait only used by Jugend but the innovative WAYS in which they incorporated the two is what made it a milestone in the area of graphic Design as well as art and Art Nouveau in general.

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